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Feb 142011
 

What do you do when your product portfolio is no longer up to par? When your markets are slowly migrating in another direction than you are? When your customers no longer identify with your brand? When the very existence of your company is at stake? You follow; your markets, your customers, and their money.

Not Nokia. Last Friday, that company entered into a “strategic alliance” with colleague-loser Microsoft. By migrating to the Windows Phone 7 platform, Nokia states it can differentiate its proposition from the iPhone and Android platforms. Of course, there is a huge difference between differentiation within a market and differentiation from a market. And with this move, Nokia appears to be doing the latter.

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 Posted by at 14:15
Jan 222011
 

Last week, I bought a BlackBerry Bold 9700. The main purpose was to have a small mail client with me when on the road. I decided to go with the BlackBerry since it has a qwerty keyboard and its mail functionality was supposed to be its greatest feature. Other applications were fun, maybe even useful, but not a necessity.

Now, after only one week of usage, I am completely done with my new gadget; it was a huge disappointment. This proprietary BlackBerry mail system is a disaster. It works through a pushing system at your provider, at the back-end accessing your mailbox on an IMAP/POP server or a public mail account like Gmail. However, the only thing this mail gateway does, is copying messages from your mail server to your BlackBerry device. It never checks back which messages were deleted or moved to another folder. As a result, this annoying red light is constantly blinking for messages that you have already answered in the mail client on your desktop or laptop, or for messages that were automatically moved from the inbox to another mail folder as soon as they arrived.

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Feb 082009
 

Until last month, Google AdWords were always charged for one month, about one week in the new month. This month, I was charged not only for January’s clicks, but also for the first week of February. Obviously, these days Google is taking in whatever it can. Of course, the marketing misleaders of Google itself refer to the changes as an “an improvement in your Billing Summary”.

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